An advert by a leading U.S. manufacturer of SUVs featuring a
Muslim woman has sparked a mixture of reactions on social media, with
some detractors slamming it as “un-American” and defenders praising the
commercial for depicting religious diversity.
Set to the tune of
the American folk song “This land is your land,” the advert by U.S.
automaker Jeep begins with images of American landscapes before moving
around the world.
But the inclusion of a Muslim woman in the advert, which was produced
for Sunday’s Superbowl, seemed a step too far for some people, British
newspaper the Independent reported.
On
the website YouTube one user wrote: “Who is in the advertising
department? Fire them. This is an American song. AMERICAN. Why showing
other foreign countries? Not only that I think it’s an insult to show
Muslim women, rather anything muslim related.”
“Maybe #Jeep can
sell all their vehicles to MUSLIMS because good Americans shouldn't buy
them,” @MilamBill, a Twitter user, said in one post.
Other Twitter users defended the commercial, with some saying it celebrated religious diversity.
“Thank
you @Jeep for celebrating diversity by featuring a Muslim woman in your
#SuperBowl ad! http://bit.ly/169r074,” one user using the Twitter
handle @mpac_national said.
“I've always been a big fan of #Jeep
... And I'm a Muslim Women! The #JeepCommercial was perfect,” @amas_d,
another Twitter user said.
“I find it utterly disappointing that
there are individuals who are upset about a Muslim woman being in the
#Jeep commercial. #SuperBowl #Smh,” Twitter user @InnominateMe276 said
in a post.
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